Helvetica

January 4th, 2013

​

Helvetica. What comes to mind when someone says that word? I think of modern, I think of simple. After watching the documentary, I have learned a boat load of new information on typography and the different type faces and companies that have shaped the design world today. One thing in particular that caught my attention was the fact that type does not have to be expressive. A word or phrase can be in any font, but it is how the reader interprets it or visualizes it to be. I was very pleased with the documentary and the typeface as a whole. ​